Home staging: prepare your flat to sell faster and at a better price

Home staging is the technique of preparing a property for sale by maximising its visual appeal at minimum cost. Market studies in Spain show that flats with professional home staging sell 30-50% faster and at prices 5-10% higher than those without it. It's the pre-sale investment with the best ROI.

The actions with the most impact (in order of ROI)

• Professional photography: 95% of buyers see the flat online first. Bad photos = fewer viewings. A professional shoot costs €150-300 and is the action with the best possible ROI.
• Depersonalising and decluttering: Take down family photos, put away personal belongings and keep furniture to a minimum. No cost, just time.
• Neutral paint: Paint all the walls off-white or light grey. For an 80 m² flat, it costs €800-1,500 including materials and labour.
• Deep cleaning and small repairs: Cracks, broken handles, stains. An investment of €200-500 with a huge visual impact.
• Lighting: Switch the bulbs to warm-white LEDs and add lamps where they're needed. Cost: €100-300.

Virtual home staging

For empty flats, virtual home staging (digitally editing the photos to add furniture and decoration) lets you show off the potential of the space for €200-500, much less than hiring actual furniture.

When to hire a home staging professional

For high-value properties (over €300,000), the investment in professional home staging (€1,500-5,000) more than pays for itself if it achieves a 3-5% higher price.

Estimate the value of your property: Use RadarPro to get a current market valuation before setting the sale price.